Snippets may be useful in your communication when you're looking for a catchy way to get your message across.

a

annoying pest → welcome guest

Arc of Ambition

AIDA formula for copy writing: Attention, Interest, Desire, Action

b

BEST goals: Believable, Energizing, Specific and Timed

bad ideas stick around forever

bound to rise

c

change addicted vs change conflicted

choose your battle and battlefield

clean firetrucks vs preventative maintenance {Seth Godin}

• between fires spend time preventing fires, rather than passing the time cleaning the firetruck

cluttering the shelves of our minds (Seth Godin)

comfort makes cowards of us all

confound expectations

d

design is free; style is free; quality is free (costs are thinking and guts)

don't care. don't have to.

e

expectations shape experiences

extreme self-care (take time for your life)

everybody can make everything → almost everything is lousy

• market rewards cheaper and good enough

f

facts tell, feelings sell

facts are neutral — until they are interpreted

• mean nothing until translated into benefits the other person wants

familiarity breeds business

Finders, Minders and Grinders

• Finder - gets the clients and sells (sales person)
• Grinder - does the backroom technical analysis
• Minder - handles administration during sale and afterward

free agent nation

g

gratification delayed <> gratification denied

i

if there's a way, there's an even better way

imitation across industries

incantation or incantation {Tony Robbins}

Interested Introvert = Problem-solver = Salesperson

implementation > strategy

invest time, money and imagination (not just money)

l

laser or lightbulb

law of diminishing intent

leap of inspiration > common sense (eg, personal computer, overnight delivery)

Look / Listen / Learn

Language —> Thought —> Action

m

maybe-proof yourself

money doesn't come with instructions

p

passion for the promises of life

patience + persistence

r

relentless pursuit of better

risk is the only reward

revolution or revelation?

s

spring is in the care

shortage of scarcity (too much abundance today)

speak visually

SILENT = LISTEN (same letters)

SMART Goals: Specific, Measurable, Attainable, Realistic, Time-based

Snowball vs scream & dream

• let marketing build vs spend all your money on a big splash (as with movies launches)

t

the roots determine the fruits

the precious present

the positive power of negative expectations {Dan Kennedy}

the precious present

Thinking or thwimming?

Thoughts → Feelings → Actions → Results

torchbearer: one runner. one flame (Olympics); there's enough money and talent but not enough torchbearers

• we work on a problem until it's good enough, not until it's right
• weapons of market destruction

w

we crawl while life rushes past (e.g., phone choices —> option paralysis) {Harry Beckwith}

weapons of market destruction

We don't care. We don't have to. {Seth Godin}

Action

the universe rewards action