In 2-4-6-8 How Do You Communicate - How To Make Your Point In Just A Minute, author Philip Khan-Panni gives insights into getting our messages across in 60 seconds.
Facts are neutral. Their significance comes from how they are interpreted or placed in context. Your audience needs to know
- what the facts mean
- what you think about them
- what you want them to think about them
We need a point of view and then to use only those facts that support it.
You present to bring about change in your audience's thinking, attitude or behaviour. So focus on the outcome, not the process.
- Absence of structure
- caused by
- self-indulgence: insensitive to the needs and reactions of the audience
- lacking the discipline to stand up, speak up and shut up
- caused by
- Topping stories
- you did that? well I did this …
In conversation, if you talk for more than three minutes without letting someone else something, you are boring.
2 Basic Principles
Communication depends on two basic principles
- focusing on the outcome, not the process
4 Main Situations
You need to make your point succinctly in the following four situations:
- in your private life
- at work, among close colleagues
- at work, with other departments
- with clients or prospects
6 Typical Obstacles
There are six common obstacles to clear
8 Things To Make Your Case Successfully
You need to do the following eight things to make your case successfully