Kenrick Cleveland

website: Maximum Persuasion

People are a bunch of walking wants

  • energy flows where attention goes
  • persuasion levels the playing field — gives you leverage that no one can beat or take away from you
  • "What's important about …"
  • will is a muscle … start small
    • enemy is procrastination (don't say you'll do something if you won't)

"People hear what they want to hear while the unconscious acts on what you've done."

Law of Magic

  1. To know
    • know what you're doing (become an expert)

*own what you sell, practice what you preach

  1. To will
    • make things happen
    • take thoughts and make them into reality; need natural flow from A to B, from start to completion
    • I am inside what I want you to be
  2. To dare
    • The "sure thing" boat never gets far from shore — Dale Carnegie
  3. To keep silent
    • adds psychic energy
    • do rather than tell people what you're going to do

Persuasion In Three Steps

Requires high integrity

  1. Ask what they want
  2. Say you've got it (they assume you can deliver)
  3. Deliver … else get ready for the worst spanking in your life (you lead them down the wrong path)

Else stop the process once you know you can't help them ("It's not something I can help you with")


  • create in the context of what you want to achieve
  • you must be in charge or you're the follower (your persuade by leading)
  • requires higher sensory acuity
  • "With rapport, everything is possible. Without it, nothing is."


  • what you do to another is done to you
  • you'll never transfer what you're not
  • first be it, then get it


  1. feel it
  2. be it
  3. own it
  4. have it


  • what you have doesn't make a whit of difference. Ask what they want … but they don't want to tell you unless you establish rapport. Ask, shut up and listen.

Compliment everything you hear.

Visual / Auditory / Kinesthetic (VAK)

Ideal is auditory inflections with the speed of a visual


  • cue: looks up
  • talk fast (a picture is worth a 1000 words), more vocal tonality


  • cue: looks side to side
  • use vocal inflections (e.g., radio announcer)
  • pause, rhythm, tonality, drama, sing-song
  • excellent diction
  • wordsmith


  • cue: looks down
    • to your left: internal auditory dialogue
    • to your right: feelings
  • do what the other person does (where they are is where they're comfortable being)
  • do what they do —> rapport
    • if difficult, you're not comfortable (and not in rapport)

PS Network

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