Spark Insight

• act as if > waiting for
• activity > passivity
• believer > optimist
  • (optimists live in a dream world where every day is sunny, believers hold the sunshine in their souls and accept that the weather is sometimes lousy)
• character > reputation
  • your character is what you really are
  • your reputation is what others think you are
• caution sign <> stop sign
• chemistry > credentials
• changing thoughts → changing results
• comeback > setback
• company policies = superstitions
• education > fear
• employability > job security
• evidence > words (external evidence > your superlatives)
• fail small now > fail big later (stagnation, layoffs etc)
• fear of loss > desire for gain
• fear + education —> discernment
• finding products for your customers > finding customers for your products
• forward motion > choosing the path (moving is the best way to get where you're going)
• goal setting > goal getting
• good enough > the best choice (we focus on minimizing the risk of a bad choice)
• guillotine > rack
• I'll find out > I don't know
• images > words (use visual language)
• imagination > common sense
• inspire > motivate
• interactions > interruptions (functionality = new marketing)
• invisibility > failure
• lead > follow
• lead > follow the leader > follow the follower (conform)
• motion (keep high) > emotion (keep low)
• outcome = event + response (you choose the response
• personable > professional
• productivity > activity
• planning > the plan
• planning > firefighting
• profit > sales
• results > applause (applause or rewards)
• rewards > awards applause or results
• satisfy the person > satisfy the client
• small dreams = short time horizons
• specialist > generalist
• tax > insurance
• vision > obstacles
• want to > how to
• will to prepare to win > will to win
• writing = thinking
• why you think something > what you think

Work

• hard work > working hard
• work most of the hours at work > work the most hours
• how intelligently you work > how much you work