Spark Insight

Here are definitions of some words.

Ability

• what you're capable of doing

Attitude

• determines how well you do what you do

Coach

"A coach is someone who can give correction without causing resentment." — John Wooden

Communication

• the exchange of thoughts, messages or information as by speech, signals, writing or behavior [Encarta]
• sending something you saw, heard or thought to another person so they visualize exactly what you saw, heard or thought Tim Sales
• send an idea to someone and have them get the same idea at their level Tim Sales

Confidence

• use of competence

Copywriting

• the use of words to promote a person, business, opinion, or idea — wikipedia

Customer

• wants to know: will you take care of me?

Entrepreneur

• solves problems for people for a profit
• a pragmatic idealist (Michael Gerber)
  • pragmatic: ideas must work in the real world
  • idealist: must reach for something extraordinary … or why bother?
• French for poor :)

Goal

• a dream with a deadline
• wish = goal without a timeframe

Habit

• a thought process leading to an action that's repeated over and over again

Happiness

• income > expenses > wishes

Knowledge

• an accumulation of facts (also see wisdom)

Leadership

• about expressing yourself, not proving yourself
• the art of accomplishing more than the science of management says is possible (Colin Powell)

Marketing

• the entire spectrum from developing a product to selling it
• goal is a long term relationship with your client which is profitable for both
• a process, not an event
• getting a prospect to knock on your door (vs sales)

Mastermind Group

• or Quality Circle or Support Team

Mentor

• role model … you want to be like them

Motivation

• determines what you do
• an inside job (follow me… I'm right behind you)

Persuasion

• get people to want to do what you want them to do
• the art (and sometimes, science) of steering someone else towards accepting and embracing an idea and/or taking a specific action through appeals to his intellect and/or emotions.” Clayton Makepeace
• = Solve an Urgent Problem + Unique promise + Unquestionable proof + User-friendly proposition Gary Bencivenga

Rapport

• something in common
• People like people who are like them (and vice versa) (Tony Robbins)
  • When people are like each other they tend to like each other —> matching and mirroring

Reticular Activating System

• synchronicity

Sales

• the master art of creating relationships
  • friends buy from friends
• a transfer of your enthusiasm about the product or service into the mind and heart of the other person (Brian Tracy)
• knocking on a prospect's door (vs [[marketing]])

Sales Process

• Prospect, Present, Followup
• Prospect, Present, Persuade, Close

Service

• a promise that you'll do something

Strategy

• behind every strategy is a dream of what may be

Success

• a function of generosity: give and ask (must be willing to ask)
• comes from different or cheaper
• find a super successful person you resonate with and apprentice with them for two years
• = different or cheaper
• progessive realization of a worthy goal or ideal (Earl Nightingale)
  • have successive goals

Time

Three Types of Time

1. Work time: 80% of your time is spent making money
2. Buffer time: cleanup messes
3. Free time: for breakthroughs, refreshing (no thinking about business, no phone calls)
   • minimum 12 hours at a time,

Tithing

• donate 10% of your money (or time or effort, etc … whatever you want more of)

Want

• a want creates disappointment if you don’t get it, a need creates hungry if you don’t get it.

Wisdom

• your reward for listening when you'd rather be talking
• knowing what to do (virtue is acting on your wisdom) David Starr Jordan
• the ability to decide what matters and what doesn't (also see "knowledge")
• = knowledge + time