Here are definitions of some words.


  • what you're capable of doing


  • determines how well you do what you do


"A coach is someone who can give correction without causing resentment." — John Wooden


  • the exchange of thoughts, messages or information as by speech, signals, writing or behavior [Encarta]
  • sending something you saw, heard or thought to another person so they visualize exactly what you saw, heard or thought Tim Sales
  • send an idea to someone and have them get the same idea at their level Tim Sales


  • use of competence


  • the use of words to promote a person, business, opinion, or idea — wikipedia


  • wants to know: will you take care of me?


  • solves problems for people for a profit
  • a pragmatic idealist (Michael Gerber)
    • pragmatic: ideas must work in the real world
    • idealist: must reach for something extraordinary … or why bother?
  • French for poor :)


  • a dream with a deadline
  • wish = goal without a timeframe


  • a thought process leading to an action that's repeated over and over again


  • income > expenses > wishes


  • an accumulation of facts (also see wisdom)


  • about expressing yourself, not proving yourself
  • the art of accomplishing more than the science of management says is possible (Colin Powell)


  • the entire spectrum from developing a product to selling it
  • goal is a long term relationship with your client which is profitable for both
  • a process, not an event
  • getting a prospect to knock on your door (vs sales)

Mastermind Group

  • or Quality Circle or Support Team


  • role model … you want to be like them


  • determines what you do
  • an inside job (follow me… I'm right behind you)


  • get people to want to do what you want them to do
  • the art (and sometimes, science) of steering someone else towards accepting and embracing an idea and/or taking a specific action through appeals to his intellect and/or emotions.” Clayton Makepeace
  • = Solve an Urgent Problem + Unique promise + Unquestionable proof + User-friendly proposition Gary Bencivenga


  • something in common
  • People like people who are like them (and vice versa) (Tony Robbins)
    • When people are like each other they tend to like each other —> matching and mirroring

Reticular Activating System

  • synchronicity


  • the master art of creating relationships
    • friends buy from friends
  • a transfer of your enthusiasm about the product or service into the mind and heart of the other person (Brian Tracy)
  • knocking on a prospect's door (vs [[marketing]])

Sales Process

  • Prospect, Present, Followup
  • Prospect, Present, Persuade, Close


  • a promise that you'll do something


  • behind every strategy is a dream of what may be


  • a function of generosity: give and ask (must be willing to ask)
  • comes from different or cheaper
  • find a super successful person you resonate with and apprentice with them for two years
  • = different or cheaper
  • progessive realization of a worthy goal or ideal (Earl Nightingale)
    • have successive goals


Three Types of Time

  1. Work time: 80% of your time is spent making money
  2. Buffer time: cleanup messes
  3. Free time: for breakthroughs, refreshing (no thinking about business, no phone calls)
    • minimum 12 hours at a time,


  • donate 10% of your money (or time or effort, etc … whatever you want more of)


  • a want creates disappointment if you don’t get it, a need creates hungry if you don’t get it.


  • your reward for listening when you'd rather be talking
  • knowing what to do (virtue is acting on your wisdom) David Starr Jordan
  • the ability to decide what matters and what doesn't (also see "knowledge")
  • = knowledge + time

PS Network

Market Better
twitter.png Twitter
blogger.png Blog
marketingreflections.png Newsletter
Spark Insight
website.png Website
Grasp Risk
twitter.png Twitter
blogger.png Blog
website.png Podcast
website.png Website
Tame Risk
website.png Taxevity
Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-Share Alike 2.5 License.